Our Employees are the Heart of our airline and now that Heart is on display for the world to see. That Heart represents our Employees and their genuine dedication to Southwest’s Customers. And Heart is more than a name-it’s also now showcased in our logo and will begin appearing on the bellies of our planes. So, we decided that “Heart” is the perfect name for our new livery. Remaining current and relevant is critical to the sustainability and future growth of our brand. Background: Our Heart with Wings logo was introduced in 1991 as part of our 20th anniversary (it replaced the Parallelogram design that officially became our Company logo in 1981), and our Spirit livery was introduced in 2001 for our 30th anniversary.ĭoes the new aircraft livery have a name?įor our new look, we wanted a name that epitomized who we are at our core-at our Heart. During our 43 years, Southwest has had several different logos and liveries. It’s big and bold, but also authentic and welcoming. For these reasons, we retained the vibrant colors and striped tail that identifies Southwest, but added a modern touch by proudly displaying our name on the side of the fuselage and presenting the Southwest Heart on our aircraft belly. We heard very similar sentiment from Employees, whose feedback was critical to this effort. They want to see a more modern, bold visual interpretation of Southwest-keeping our unique color palate that breaks up the airline industry’s “white” sea of sameness. People sincerely love us, want us to remain unique, and retain our personality, but they also gave us permission to change our look. When speaking with our Customers, it quickly became clear that now is the right time to refresh our look. There was a lot of discussion and research, including focus groups with Employees and Customers. And now is the natural time to evolve our Brand to present a bold and modern look that will reinforce us in the minds of our current Customers and draw new People to fly us. As you can imagine, the decision wasn’t taken lightly. With all these major milestones soon-to-be in our rear-view mirror, Southwest is fully-equipped to look ahead and plan for our next phase of business growth. Our integration of AirTran is almost complete. The Wright Amendment will no longer restrict where we can fly domestically. Southwest has had several different liveries and logos throughout its 43-year history remaining current and relevant is critical to the sustainability and future growth of the brand.” The airline heard that it was important to remain unique and to retain its personality for these reasons, Southwest continues to use the vibrant color palate and striped tail that has long identified the carrier, while adding a modern touch, proudly displaying the Southwest name on the side of the fuselage and presenting the Heart on the aircraft belly. “Southwest Airlines and its partners did comprehensive research and held numerous focus groups with Employees and Customers to determine how best to create the new look. In addition, the airline will introduce a refresh to its signature 'DING!' mnemonic." "The announcement of Southwest Airlines' modern new look introduces a striking new livery design, new iconic Southwest logo, newly designed inflight materials and magazine, an advertising campaign that celebrates the airline's unique personality, and a revamped experience both online and at its airport locations, all of which showcase the unique spirit and Heart of the brand, and communicate its focus on Customer care. Comprised of companies with strong revenue growth, healthy profits, lots of cash, and low risk, it has outperformed the broader market year after year, consistently.And here’s the explanation from the press release: Looking for a balanced portfolio to invest in? Here’s a high-quality portfolio to beat the market, with over 150% return since 2016, versus 85% for the S&P 500. See Our Complete Analysis For Southwest Airlines That said, air travel remains down by 30% to 40% from 2019 levels. Over the first two weeks of May 2021, TSA checkpoint travel numbers, a proxy for air travel rose by about 8x year-over-year. The airline industry was particularly badly hit by Covid-19, but things are only likely to get better from here. is leading to a gradual recovery in air passenger numbers in the U.S. The progress with mass vaccination programs and lower Covid-19 cases in the U.S. Why Southwest Airlines Stock Remains A Favorable Bet.Will Southwest Airlines Stock Gain Momentum In The Near-Term?.Can Southwest Airlines Stock Lead A Bull Market Rally?.Southwest Airlines Stock Has Lost More Than 50% Since 2017- Here’s Why.Southwest Airlines Stock Has Shed 30% Since Late 2019: Here’s Why.Here’s A Better Pick Over Southwest Airlines Stock.
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